We all know the value of recommendations or marketing by word of mouth. But how can you convert your customers into promoters of your brand and get them to actively recommend you in their networks and circles?
Many people think that the last step in the inbound marketing methodology, delighting, does not begin until after closing a client. It’s true that in this step is more important than ever – without being able to delight our customers we run the risk of losing them.
However, it’s also important to delight not only our customers, but our prospects and leads – by offering them valuable content throughout the process. With this idea we can take the goal one step further: How to turn our audience – whether customers or not – to promoters?
The brand is built with all the interactions
Today’s consumers are looking for service and personal experiences with businesses. Therefore the key to convert them to promoters, is to be present and human. Where can be a better to do that than in the channels of direct communication: email and social media?
Many say that email marketing is dead – but actually it still has some advantages that other marketing and communication channels don’t have. One of these is the possibility of personalizing your messages. Knowing exactly who we send our message to, in addition to using more personal language, we can customize the message according to the relationship that the receiver has with our company.
Social networks are personal and open-hearted. Uploading questions and other content where you invite your audience to comment is a great way to create interactions with our audiences. This builds a sense of loyalty, which will encourage them to recommend your brand to others.
Finally, keep in touch with your customers after you have closed a deal. Keep offering them valuable content and sending them special offers, surveys and other materials tells them that you value them!
You’re ready to start converting your customers and audiences to your brand promoters! Want to add something in this post? Leave your comment below!
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