The big trends in last year’s inbound marketing were automation, interaction, and digital advertising surpassing television.
In this post we tell you what are the current trends that you need to know to stay up to date in Inbound Marketing.
Inbound Sales
All inbound marketing and sales professionals know that our audiences don’t want us to sell to them. Sometimes, we must act as counselors, who guide them during the buyer’s journey.
At present the great sales are made with the process inbound: Identifies, Connects, Explora, Counts.
Video, Video, Video
The video already is and more than ever will be the preferred format to consume media. And why not? It’s pleasant and quick to see, and cheaper to produce and broadcast. In addition, we are already leaving behind the times when the video could not be optimized for search engines.
Demo videos, “About us” and testimonials, among others. All these videos show our audiences that we understand their preferences. In addition, live video or streaming really dominates this 2017. With more powerful Internet connections and smart phones than ever before, consumers are delighted by this new way of watching videos.
Usable technology
The usable technologies of augmented reality and virtual reality already dominated in 2016, and we can expect that the trend continues over the next year. Pokémon Go started the boom, and with its 100 million downloads and revenues of $ 10 million the marketers definitely noticed its value.
In addition, we can expect to see trends in smart watches and clothing as well as sport trackers continue and grow.
With these tips you are ready to apply inbound trends! Do you have questions or want to add something in this post? We look forward to your comments!
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