The most important principal of inbound marketing methodology is to create added value – not disrupt the lives of our prospects with sales messages.
Using the next tips you’ll be able to launch your inbound marketing campaign and start attracting more followers and customers through your content.
1. Plan your content mix
Inbound marketing campaigns are about creating a mix of offers. Create a number of pieces of content in different formats (blog, video, eBook, free advice etc.) focused to prospects at every stage of the buyer’s journey – from awareness to decision.
2. Define your schedule and goals
When you’ve prepared the material and specified what your campaign is all about, it’s time to determine the schedule and goals of your campaign. Plan the schedule according to the resources at your disposal, and set your goals using the marketing metrics that best suit you, depending on the theme and style of your campaign.
3. Attract traffic
To support your campaign, dedicate a small space of all your communication channels to the subject. Write blog posts, upload them to your social media and promote your materials on your website.
It’ll be worth using email especially when you have already got some leads through your campaign. To these people who have shown interest in your content, you can gradually start to offer more and more information aimed to your product.
4. Take care of your leads
When you already have leads, it’s important to classify them and know what kind of material to offer them so that they can keep getting to know your business and lately your product.
Use the content segmented according to the stage of the buyer’s journey you prepared before launching your campaign, in order to keep offering to each of your prospects material that interests them and creates value.
5. Analyze your results
This analysis should happen throughout the campaign to see if you are reaching your goals, but it is not until the end that you can actually see if you have achieved them.
Retest your goals, and if you didn’t reach them, ask yourself why. Evaluate if your content was of the best topics, formats and quality. Evaluate what you did to spread your content. If you got the traffic and the desired sights, but didn’t close customers, it values the sales efforts.
Now you’re ready to launch your inbound marketing campaign! Have questions or want to add something in this post? We look forward to your comments!
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