When it comes to making your Inbound Strategy, you have to delight; You must keep in mind that your visitors are looking for a unique experience, an experience that marks their lives, that makes them feel special for the company that is offering them a service.
You, must become that brand that makes them feel special, that seeks to please each of the visitors that your website has.
This way you will find, in a moment, paying customers, who are going to become the biggest promoters of your brand, making many people come to your company, looking for the same experience that they had with you.
DELIGHT THE CUSTOMER: ALL YOUR TEAM IS RESPONSIBLE
It’s time to stop thinking that the responsibility of delighting lies solely with sales representatives. Why? Because each user has an interaction with you, your co-workers, your website and your content feeds based on your overall experience and the overall impression you get from your company as a whole.
The end goal of the user experience is that, after all, he feels satisfied, happy. If you achieve this, it is most likely that visitors or clients talk about your brand among their friends and talk about the great experience that has offered them your company.
WHY TO DELIGHT?
The goal of accumulating positive interactions throughout a customer’s life cycle is to differentiate you from your competitors and improve your results.
Creating a good Inbound experience aimed at delighting, you will contribute to improve results in pre sales and post sales and you will generate a great impact on the profitability of your company.
Plus, it can also serve you as a considerable competitive advantage: Happy customers stay longer than those who have a neutral or negative experience.
According to statistics, it takes a company 6 times more to attract a new customer than to retain an existing one. However, only 7% of consumers say their service experiences with a company exceed their expectations.
The key to resolving these numbers is in your hands: Successful companies not only focus on attracting qualified visitors, turning them into potential customers, and closing them as customers. Its goal is also to provide visitors with a striking and enjoyable entry experience.
Remember, a satisfied customer, is not only a secure customer, is a promoter of your brand, which will ensure many more customers in the future.
We hope that these tips, have been of great help. Do not forget to leave your comments and questions in the box below this post.
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