It’s normal for a person to have a Facebook account, since it is the most popular social media in the world, so even companies, foundations, communities and all types of organizations have participation in Facebook, either with a profile or a Business page.
Fans on Facebook are much more active than regular users, consume more content, comment more often and generally have more interaction with publications. These fans are constantly searching for news, community and also offers.
In this post, we tell you what tools Facebook has and how to take advantage of them. Being known as the world’s largest social media, Facebook offers many opportunities for marketers.
Website Integration
Take advantage of each landing page to give your visitors the opportunity to be part of the community of your company. Facebook offers clear instructions for integrating the “Like” button on your website.
Fan page on Facebook
Creating a Facebook page to connect with your fans is a business itself. They give you the opportunity to reach your followers by just posting on your timeline.
Of course, not because you published something means that it reached all 100% of your fans. The Facebook algorithm determines which stories are displayed in the news section.
This distribution decision is made based on the type of content you share, the number of comments it generates and who has published it for the first time. That’s why you should look for at least 1% of your fans to interact with your content to ultimately reach the greatest type of people.
Facebook Ads
While Google ads focus on sales, such as a discount on products, ads or advertising on Facebook should focus oncontent offers.
On Facebook, you should look for other topics and forms of content that your target audience might be interested in. The goal is to attract the person from Facebook and follow it in a natural way.
The most important element here, is to choose the right image, be sure to test how the different images are accepted by your target audience. There are different templates to create images for your social networks that you can use.
Facebook Apps
On Facebook, one of the most important applications for the management of fans and followers is the creation of landing pages. Take into account that tabs with a lot of content make bad landing pages, so your design should be simple and direct.
Facebook Insights Reports
What’s the true value of having a fan page or followers on Facebook? There are different ways of segmenting information: demographics, tracking and topics, geographic information, etc.
Facebook insights, or reports, will give you a better understanding of the trends and behavior of your audience. Use this information to target your ads and publications more effectively.
Facebook Live
Continuing with the effort to promote more content in video format, Facebook recently launched Facebook Live, the new service to share, in real time, videos from our mobile devices and directly to our news page;
For us as marketers, this means an incredible opportunity to leverage the power of video, especially in Latin America as the region with the highest percentage of investment and approach to video marketing.
Marketing and advertising strategies on Facebook can be optimized to the maximum with the use of these tools.
Be sure to set measurable and return-related goals to lower the cost of your long-term efforts.
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