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Probably at this moment you're in a limbo because you developed a software and don't know how to sell it. We want to help you, so in this post we'll give you some tips that will help your software be commercialized and generate more profits than you expected.


The software sales have become more complicated, mainly because the market is certainly broader, and demanding. Is not only the software packed software, but also the development by measure, which allows access via web, better known as cloud, and is sold as a service, better know as SaaS (software as a service).


However, regardless of the diversity of supply and ways to reach the market, organizations in general are looking for solutions that are aligned with their business or service and can allow them to improve their productivity, as well as their management and, in definitive the satisfaction of their own customers.


So the point is that they demand an effective and efficient response to a specific problem.




If you're a freelance web developer, or occasionally do some freelance work linked to your activity (whatever), you have probably gone from sending a budget (super excited to close the sale and earn income) but the answer of the client is not favorable ... Or worse yet, he don't even answer ...

Therefore, the first tip we'll study is a classic resource in the world of sales and helps replace the question "Will you buy?". It's called the double alternative technique.



What's the double alternative technique about?

It's about presenting two proposals (double alternative) to our client. For example, a "basic" proposal and another proposal "full" (where we add additional features: system presentation in two languages, with logo design, AJAX effects, whatever you can think about...)

Having two proposals is very important when it's time to close the sale. For example, we made the budget, we sent it to the customer and after a few days we asked: Which of these two proposals do you think best fits your company's needs? The basic proposal or the full?

Both answers would be good for us. If you choose the "basic" proposal we managed to close the sale 😀. And if you choose the "full" proposal we achieve an even greater sale closure 😎.

The other possible answer is "No, I was actually looking for something else ..." or "No, I should check with my partner." This is the customer's objection (the reason he's not yet determined to buy). We must listen carefully and see how we can overcome it (we may have to tweak our proposal).



Determine what problems can your software solve or what else makes it worth buying.

It could be RPG software for smartphone, a program of a simple spreadsheet without all the popular adornments, or some other type of program.

  • If you created the software, review the Terms of Service wherever you have uploaded your software or have it registered for sale, to ensure that you still have the rights to sell it.


Determine who's interested in your product.


A fan of search games with a smartphone might like your RPG. While a small business owner who only wants to keep track of their winnings may prefer a simple spreadsheet without all the trimmings and it could be used instead of established spreadsheet programs.



Build a marketing plan that focuses on the audience you choose.


Are there web pages where you can leave publications if you register?, or where there are critics that focus on your type of software?


Find the best option to promote your software. You can create an Inbound strategy that fits your needs.



Evaluate your market.


Find out who's your competition and what's their price.

  • If there is no competition for the platform you chose, evaluate how much comparable software costs on any platform, if any.
  • If your program is effectively a simplified version of another program, consider pricing those options more advanced when you put a price on your product.


Consider if you're hosting the file when you sell your software.

Do you want to sell your software on your own website, which will need a large bandwidth if your program becomes popular? Or would you rather use another website to host your software for download, which could irritate some buyers?


Start the sales process and follow a marketing plan to sell your software.

Maybe you can use different tools to make your software known to many people. You could start by creating a Blog that lets users know more about your product.


We hope these tips, have been a great help. Don't forget to leave your comments and questions in the box below this post.


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