HOW TO CREATE BETTER INBOUND MARKETING CONTENT?

Content is the new advertising

Today’s most efficient marketers are producing new content for their followers and customers several times a week – if not daily. Maybe you’ve already seen that producing quality content on a daily basis takes a lot of time and inspiration. In this blog we will talk about not only how to keep up with the pace of producing content, but how to create even better inbound marketing content?

Vary your formats

Instead of just writing articles and blog posts, consider other more visual formats that are faster and enjoyable to watch. This also offers variation for all people creating content. There are lots of interesting formats; Infographics, videos, memes, reports, podcasts … try several and produce the ones that work for the type of content your buyer personas are looking for.

Dedicate the entire organization to create content – or at least plan it.

Many organizations have multiple people in every department creating content. These departments can includemarketing, communications, sales, IT, business development, human resources and whatever else you want. This is a great way to vary the themes and styles of your content – because let’s be honest, each person produces it with their personal style and if all the content is the same, it shows.

Assign someone responsible for the entity not to duplicate content, and to sequence the issues to a reasonable entity. While sequencing your content, think about storytelling techniques. It is important to establish a schedule of topics to have a plan to follow.

Make content with which the customer can react

It is very important that your content gives you an immediate feeling of being necessary to the client, if not, he will forget it. Content that responds directly and specifically to a problem will be used, and also contributes to your image as a subject expert.

Your content may contain specific tips on how to apply the information. Sometimes it is enough to write in a very explicit and original way to give these ideas to your readers.

Now you’re ready to consider how exactly can you develop your content production practices to make your content better than ever!

We hope these tips have been a great help. Do you have questions or would you like to add something to this post? We look forward to your comments in the box below this post!

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