Social media in general, provides a lot of information that very few companies are able to analyze or interpret to know if all the effort is worth.
We can see Social Media as a powerful tool of interaction, exposure, knowledge and creation of communities, but without a strategic way and a clarity of what is expected, it is very easy to fall into the monotony of sharing and talking with people without this representing a real benefit for your company.
After periodically reviewing your social media with the team, you have probably asked yourself: “And what are we getting from all this ?, We have so many followers, and …? Where are we going with this?”.
These are the questions asked by most entrepreneurs, whom for whatever reason (usually “because they had to be”), began to participate in social media without knowing why.
And it makes sense, it seems that the commitment is not enough justification to pay a Community Manager and dedicate all the time and effort that the networks demand.
The main objective of having campaigns in Social Media should be to attract more visitors is to your website and also be able to convert more sales opportunities.
This is where, in addition to being clear about what you want to participate in, the social presence monitoring tools are very helpful, because they organize, synthesize and give immediate and real conclusions.
Suddenly all the effort makes sense and is measurable.
What does social media monitoring mean?
When we talk about monitoring social media we specifically refer to the mentions, opinions, interactions, scope, popularity and impact of our brand, product, service, program, or whatever we are promoting.
It is to realize what people say about you in real time, so that you can intervene, share, respond or interact in some way with those who talk about you.
It is to turn the whole social media movement into concrete data and conclusions.
If we do not do monitors on Social Media, we are likely to make little useful campaigns, without effective results and we will never know if it’s working or if it’s not working.
It is important that you analyze the clicks that give your content value, likes, comments and above all it is very important that you analyze the conversion rate you have when launching campaigns in your networks.
We hope that these tips, have been of great help. Do not forget to leave your comments and questions in the box below this post.
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