EMAIL MARKETING: IS IT IMPORTANT?

Nowadays, many people believe that Email Marketing is an strategy that is losing value for the Inbound Marketing strategy.

It’s well known that e-mail has existed for a long time, and people have begun to wonder if e-mail is still valuable.

This is because many people believe that Email Marketing means SPAM. If it is true that 70% of all sent emails are classified as Spam, and many of these emails are sent by Marketing specialists, who buy lists of contacts and send endless waves of Emails to people who do not really know, and in fact don’t even want to know about them.

However, we want to answer the question that many people are asking right now: Is email marketing strategy important? Do e-mail remains effective?

We can answer without any doubt: YES! And we’ll explain why.

REASONS WHY E-MAIL WORKS

MANY PEOPLE USE IT

Currently there are over 4.3 billion email accounts. That means, that many people are still using email accounts to receive the information they are expecting.

No other marketing channel has been chosen as personally and universally as E-mail.

IT’S CHECKED CONSTANTLY

95% of consumers who are online use e-mail and 91% of those people say they check their e-mail at least once a day.

If people check their email every day, it is likely that Email Marketing is still a viable Marketing channel, and since the emails remain in your inbox if you do not delete them, they have a longer lifespan than others Marketing channels, such as Social Media.

EMAIL BELONGS TO YOU

While Google and Facebook can change the way search results index and content display, you’ll always have a 1: 1 relationship with the people who open your emails.

This means that whenever you send an email, you are arriving personally and directly to the person with whom you want to speak or to whom you want to send the information you are looking for.

IS THE PREFERRED CHANNEL FOR MARKETING

77% of consumers around the world prefer e-mail for Marketing communications, quotes or advice that they have requested from any company.

Always look for ways to get in touch with people who are interested in your company, the way they prefer to do it, that’s with Email Marketing.

ALLOWS YOU TO BE VERY PERSONAL

Just as you can launch Email Marketing campaigns, reach all your contacts and be read for all the sales opportunities you have in your database, you can also send very personal and specific emails. 

This allows you to get directly to the person you want to contact.

Creating personal emails, you generate trust between your clients and your company, so that they have the same possibility to ask questions or even make suggestions directly to your company, with the confidence that they will be heard and answered directly.

GENERATES A CONSIDERABLE ROI

We still use emails because their ROI is 4.300%. per every dollar you spend, you earn up to $ 43 in a single campaign. This is a really eye-catching business.

The truth is that instead of losing strength or value in its strategy, Email Marketing is growing more every day. 

According to the Direct Marketing Association, 76% of marketing specialists say they are using Email Marketing more than they used it three years ago.

We hope that these tips, have been of great help. Feel free to leave your comments and questions in the box below this post.

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