It is very likely that, many times, while you try to create a marketing strategy for your company, you have heard this term: CRM.
However, you may not be familiar with the term, that means you do not even know What CRM means? or What is it for?
Of course, many companies have used the CRM to create a Successful Inbound Strategy and have succeeded in creating a successful strategy.
Thanks to this, the Marketing and Sales departments of many companies, have solidified strongly and managed to have more qualified sales opportunities and therefore more customers.
At this time you should be interested in using the CRM in your company. Asking questions such as: What would a CRM do for my company? How can add it to my Marketing Strategy?.
In this post we deep into its meaning and how it can increase the efficiency of your sales.
¿WHAT IS CRM?
CRM (CRM (Customer Relationship Management), in its literal translation, is understood as the Management about the Relationship with the Consumers, but it is as generic as any phrase in English translated into Spanish.
But for your better understanding it basically refers to a Customer-center Marketing Strategy.
However, the concept of CRM is much more than an abbreviation of customer relationship management. It is a term that may well apply to methodologies or to specific software to help organize links.
Did you know that your company could have a database of leads capable of describing relationships with sufficient detail so that sales agents can respond to the needs of your Buyer’s Personas?
Such database can help service workers and even the customers, have direct access to that information, to remember different offers and know which other products a customer has acquired.
Dare to handle the critical information of your customers, all from the same place!
To begin with, there is no universal definition of CRM or customer relationship management. In fact, we could say that there are as many definitions as relationships, software providers and systems integrations specialized in the industry.
However, if we speak of its literal translation into Spanish, Customer Relationship Management can be defined as a business strategy directed or focused on understanding, anticipating and responding to the needs of a company’s current and potential clients to make the value of the relationship between both parties grow.
A fairly widespread misunderstanding in the Marketing environment is to believe that it is simply to implement a Software and that this by itself will achieve the business objectives.
If you are looking for a more comprehensive approach to your client portfolio to see how each interaction and activity you have with them evolves, you must carefully manage everything that this term implies.
In fact, there are several examples of business processes that do not require any technology or software.
Just think in the old saying “the best service is the one that accompanies with a smile” or “the customer is always right”. These are examples of relational processes made popular long before the introduction of technology.
Get ready to manage information combined with operational data, reports and analysis that give your employees the power to make strategic decisions and offer customers a consistently superior experience.
Content of www.makingexperience.com
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