We have already seen in different post, what does Delight means, you have also known the stages of your Inbound strategy, which will lead you to improve your income safely.
However, it is necessary to understand, that the process of delighting, is not only carried out as a last step in your Inbound strategy, since it’s a process that must be carried out from the first moment in which a visitor arrives at your website.
Remember that the Buyer Persona is looking not only for a solution to their problems, but also that the company he’s thinking of hiring, or the one he has already hired, gives him a very good satisfaction experience that makes him feel like not leaving To do business with her.
This experience will be generated in the customer from the first moment he has contact with your company, this is why the Inbound strategy is based on delighting customers throughout the Buyer Journey, leaving as a result, a very good experience in people and therefore, new business generated as a result of their testimonies.
To implement this strategy of Delight in your Inbound Marketing, it will be necessary that you answer the questions that we’re going to make you next.
Are you dedicated to delighting your customers by solving their problems?
The first (and perhaps most important) consideration is that your business has to solve the problems of current and potential customers by offering them a solution or a way to achieve the goal they are looking for.
After all, they have visited your page and you can’t leave them hanging. Provide your customers the solutions that best align with their individual desires, needs and preferences.
It’s important that you solve problems of your potential customers even if they are not real customers at the moment, and therefore don’t generate income. The reasons for this are multiple: help people and they will help you.
If you are able to prove to your potential customers that you are trustworthy and effective when they are not yet paying you, they will be much more likely to want to do business with your company. Everything you get during the Attraction stage will be headed towards a much easier conversion of visitors.
Are you providing recommendations and are you really helpful?
We are sure that you have heard this saying: “Give a man fish and feed him for a day. Teach him to fish and feed him for life.”
Solving your potential customers and actual costumers problems is beneficial in a short term but, what will happen the next time you encounter a similar problem? Going beyond a problem and offering information to learn more about it, will help them cope with similar challenges in the future.
Empowering both potential and existing customers through Smart Content is essential to build a beneficial Inbound experience for your business. The benefits come given by allowing people to achieve their goals and solve their problems.
If your clients and potential clients get a constant and positive reminder of your company every time they use your advice and recommendations, your brand will acquire a position as a useful company and your Buyer Personas will want to do business with you.
Are you enthusiastic, warm and fun?
Do you like reading a dictionary? And what about an encyclopedia? Do you want to spend your free time reading a thesaurus? Imagine that your answer is a NO! Resounding
These massive volumes contain a large amount of data and figures that would undoubtedly be useful to solve your problems but are dry and written without enthusiasm. The idea of sitting down and flipping through the encyclopedia to learn more about lead generation tactics seems like a pretty dull and nasty option.
No one gets excited about reading a dictionary because it is boring and dry and sometimes obtuse. Therefore, if you want current and potential customers to come to you as a source of knowledge and assistance, make sure that in every interaction with customers, your company is enthusiastic, fun and welcoming.
In many cases the enthusiasm and fun depends on the industry in which your business moves, but the final message is this: if you want to create an inbound strategy that helps to truly please, provide a genuine, warm and personalized interaction.
A human interaction that respects the time of your user and leaves you happy, satisfied and educated.
Keep in mind that each of these items is not only aimed at professionals in your organization who may be interacting with current and potential customers. You must apply to the entire external face of the company, from the blog entries to the messages of social networks.
If you want to know more about this and other topics of Inbound Marketing, subscribe to our blog and to ourYouTube channel!
Do you have questions or do you want to add something in this post? We look forward to your comments!
